Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.
Deloitte survey finds millennials view their computer as more of an entertainment device than their television |
Deloitte survey 2009 “State of the Media Democracy” reveals global media consumption trends ranging from advertising effectiveness to digital content creation. According to the survey, three-quarters of Millennial consumers view the computer as more of an entertainment device than their television.
Across borders and cultures, these prized 14-to-25-year-old consumers are demonstrating striking similarities in their media consumption preferences and behaviors — truly a “global early-adopter generation”.
Last Updated:
Attachments
2009 State of the Media Democracy survey
(244.82 KB)
