Start date and time
22 January 2013 08:30
End date and time
22 January 2013 10:30
Time zone
(GMT) Greenwich Mean Time
Venue
Deloitte, 1st Floor
Map to venue
Contact information
Caoimhe McDermott
Rosie Fry
Registration options
Online
Breakfast briefing
We would be delighted if you could join us for the launch of Warc’s Toolkit 2013 trend report in association with Deloitte.
Deloitte has teamed up with Warc to share our view on the top marketing trends for 2013, based on analysis of in-depth case studies, industry research and Deloitte’s client experiences. The session will highlight the key challenges that marketers face in the year ahead and how organisations are responding.
Preview - key trends
New consumer expectations The implications of the squeeze on middle-class living standards, and the ways technology is changing the role of brands in everyday life.The disrupted path to purchase How mobile devices and cloud technology are changing shopper behaviour, and what brands can do to respond.New approaches to social influence Fresh thinking around social media strategy and word-of-mouth, and how online and offline work together.First steps in 'big data' How brands are developing actionable insight from the data deluge.
Session overview
Co-hosted with Warc, Nick Turner, Partner in the Marketing & Insight Practice at Deloitte, will provide an introduction to the Toolkit, followed by an overview of 2013’s most important marketing trends.
We will conclude the briefing with a panel discussion, followed by an opportunity for informal networking with the editorial team.
We hope that you will be able to join us for what promises to be an enlightening and engaging briefing on the challenges that you and your peers will face in 2013.
