Media
Our Economic Consulting group has a specialist media and communications team who provide competition, regulatory and business advice to a wide range of clients across the media industry, as well as regulators. We apply economic theory, financial analysis and quantitative techniques to assist our clients on the various issues impacting their businesses, including new regulatory proposals or investigations from the competition authorities. We apply robust techniques to help businesses optimise their strategies in the fast-changing media environment.
What we do
- Forecasting – econometric techniques
- Market modelling of user and firm behaviour
- Demand and pricing analysis
- Market definition and dominance assessments
- Competition assessment of practices – channel/services bundling, excessive/predatory pricing
- Assessment of regulatory remedies – e.g. wholesale price setting
- Analysis of market impact of public funding
- State Aid assessments
- Economic analysis to support policy development
- Regulatory strategy and optimal pricing policy
- Spectrum advice
Recent projects
- BBC Partnerships - we conducted market modelling for the BBC to assess the potential benefits from engaging in Partnerships with other market players, in support of Public Service Broadcasting in the UK.
- Satellite & Cable Broadcasters – we conducted a study for Satellite & Cable Broadcasters on their economic impact and employment contribution to the UK economy, based on estimated multipliers.
- BBC Spectrum – we were commissioned by the BBC Trust to assess whether the BBC was using its spectrum allocation efficiently and effectively.
- Major UK broadcaster – we undertook an econometric study for a major UK broadcaster highlighting the potential impact of the removal of a regulatory remedy on the broadcaster and the wider market.
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