Social reengineering by design
Shaking off the business constraints of 19th century platforms
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The strategies, practices and technologies of social business are maturing, and different parts of many organisations are already realising the potential. Marketing and public relations have established listening posts to track consumer sentiment in the public social sphere. Sales and customer service are integrating customer contacts across channels and connecting with R&D, manufacturing and fulfilment. CIOs have initiatives underway to give employees social tools for collaboration, finding and mining the knowledge of the enterprise, and creating new intellectual property assets with a more enlightened, user-centric approach to knowledge management.
The real potential of social business involves breaking down barriers that limit human potential and business performance. But it requires fundamentally rethinking how work gets done and how value is created in the Postdigital era - social reengineering of the business.
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