Gamification can instil challenge, pay-off and new perspective into day-to-day tasks, tapping into the same human instincts that have led to centuries of passionate competition and engagement - our innate desire to learn, to improve ourselves, to overcome obstacles and to win. As business becomes increasingly social, our professional and consumer lives are being built using digital interactions. This momentum can be tapped to performance by embedding gaming mechanics into traditional processes. Technology in the workplace can be rewarding, and (gasp) even fun.
The essence of gamification is a new way of thinking, designing and implementing solutions. It may even force you to start thinking of your employees, partners and suppliers as consumers. Many organisations are already moving to put gamification to work.
|Gamification: Should business take games seriously?
Can games help solve critical strategic challenges?
|The Engagement Economy: How gamification is reshaping business
Gamification as a business changer.
|Let the games begin: The building blocks of Gamification
The drivers and technical foundation behind gamification.