The majority of big-data market growth can be attributed to business’s increasing interest in related analytics capabilities to drive improved decisions through improved insight. Not surprisingly, some business executives feel big data is over-hyped. Others claim its value is under-realised.
Big data alone, however, creates no new value if it doesn’t lead to insights - about questions you haven’t answered before, or perhaps more importantly, about questions you didn’t know you could ask. For that, you’ll need new ways to capture and explore data, to enrich data and to interact with data. You should also identify new patterns in areas you’ve never explored, anticipate potential value and insights, and zero in on specific questions whose answers can lift performance and competitiveness.
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