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Design as a discipline

Design should be so much more than just a project phase

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Design is already part of the IT vocabulary: Functional design, technical design, detail design, user interface (UI) design, and, more recently, user experience (UX) design. Throughout its history, however, design has generally remained a discrete set of deliverables or project phases, completed by specialised teams at distinct points during a project’s lifecycle. Individual facets of design have reflected little understanding of other related project activities, much less the broader context of the business vision and expected outcomes.

What’s missing may be a commitment to design as a business discipline, a commitment that takes shape by asking: What benefits would we gain if design were a pervasive and persistent aspect of each part of the enterprise? This kind of thinking moves design from just another software development lifecycle (SDLC) phase to an integral part of the IT environment.

Design as a discipline

IT can create a new niche for itself by cornering the market on design. On the front-end, on the back-end, creative, user experience, applications, services, data and infrastructure. Design adapted as a repeatable, deliberate approach.

Key contact

  • Kevin Walsh
    Partner and Practice Leader,
    Technology Consulting.

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