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Get ahead of the game

What businesses can learn from the use of analytics in sports

Get ahead of the game


Whilst the hype around the power of ‘big data’ has only just started to seep into oak-panelled boardrooms and onto the pages of the corporate executive agenda, sporting organisations have been at the forefront of exploiting data to gain a competitive advantage for years.

Key findings

This point of view aims to highlight the lessons that business can learn from the way that sporting organisations have used data to derive an advantage. The principles show how many sports have managed to put data at the heart of everything they do, and make analysis and evidence the basis for their strategic and tactical decisions. 


If you would like to discuss this paper further, please contact David Blackwell.


‘X’ no longer marks the spot Get ahead of the game (PDF)

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