Strategy insights – Killer apps?
Appearance isn’t everything
Computing devices are everywhere. What used to be a beige box on your desk is now in your pocket, on your coffee table and inside your TV. But these are very different computers to those that have gone before – more tactile, more customisable and above all, more personal than any device in history.
Their proliferation has been so explosive that 2010 could well be the last year where traditional PCs form the majority of computers sold worldwide. By 2014, smart devices will be the mainstream. Deloitte estimates that 700 million smart phones will find their way into the world’s pockets and in that year alone, not to mention 10s, even 100s of millions of connected TVs, tablets, media centres, even cars. Forget the Web, this is the new global channel.