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View from the market

Findings from The Deloitte Global CPO Survey 2013

Economic commentators have moved away from talks of double- or triple-dip recession, and have a much more positive view on the operating market. While confidence signals are mixed - Europe and China have falling confidence, whereas in the UK and US it is picking up – the World Bank’s latest Global Economic Prospects report shows overall global growth on the up, with aggregate GDP now growing at 2% a year.

Key Findings:

  • Results show that optimism is up since the Survey began in 2011. Uncertainty has also decreased, suggesting confidence is on the up.
  • We have recognised there is perhaps a shift in priorities,; new product development, geographic expansion and M&A have all increased, now almost equal with cost reduction which remains the number one focus of respondents.

Ian Stewart, Chief Economist, Deloitte


John Dickson, Ex-CPO H J Heinz and Diageo plc

The Deloitte CPO Survey home

Further information

Read the full report
Responses from more than 180 CPOs globally.
View the infographic
85% see new product or market development as a priority.


View from the market
What happens after the 'green shoots' of recovery.
Business Partnering
Partnering not process; creating the right agenda.
Risk accountability; more often, more expensive.
Tomorrow's talent; broader skills required.
The Digital Age
Technology remains a high priority for CPOs.

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