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The Digital Age

Findings from The Deloitte Global CPO Survey 2013

There is a lack of focus on the value technology can bring, how should the CPO be thinking about joining the digital revolution?

Key Findings:

  • Technology and the use of data through analytics are high priority topics for CPOs, with seven out of 10 CPOs planning  investment over the next year;
  • Spend analysis has once again risen to be the top area likely to receive investment over the next 12 months;
  • Today’s analysis is recognised as predominantly retrospective and based on historical data, however, many CPOs indicated they would like to shift towards predictive analytics for identifying strategic opportunities and to support earlier identification of risks;
  • Only one in five respondents indicated they were able to do this today, with quality and availability of data seen as the greatest barriers to effective analytics.

Michael Manby, Director


David Rees, Director

The Deloitte CPO Survey home

Further information

Read the full report
Responses from more than 180 CPOs globally.
View the infographic
85% see new product or market development as a priority.


View from the market
What happens after the 'green shoots' of recovery.
Business Partnering
Partnering not process; creating the right agenda.
Risk accountability; more often, more expensive.
Tomorrow's talent; broader skills required.
The Digital Age
Technology remains a high priority for CPOs.

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