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Maximising the effectiveness of marketing

Marketing has changed – never before has marketing played such an important role in organisations to deliver growth.

At Deloitte, we work with our clients to translate organisational goals into executable marketing strategies, plans and actions. Our team of over 70 marketing experts, working in collaboration with the breadth of Deloitte specialists across the Firm, means we are uniquely placed to optimise the end-to-end Marketing Value Chain to achieve business goals and enhance the profile of marketing within an organisation

We advise and deliver for clients in all marketing disciplines, including corporate strategy development, brand valuation and strategy, market segmentation, organisational design, marketing technology, and measurement and evaluation.

Research and insight

  • Highlighting perspectives on marketing effectiveness
    Previous global research involving over 200 in-depth C-Suite interviews revealed that board level respondents placed their faith in marketing above all other drivers of growth. This unexpected finding led us to explore the opinions of the CEO, CFO and Marketing Director on the role of marketing in driving growth. Three themes consistently emerged impacting marketing effectiveness – that of leadership, shared understanding and measurement.

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