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The marketing value chain case studies

The following case studies demonstrate how Deloitte specialists help clients with marketing strategy, marketing planning, marketing execution and post-execution evaluation:

Marketing strategy   Marketing strategy
Marketing strategy is aligned to the overall corporate strategy. It is underpinned by fact-based insight of the marketplace and customers, using customer analytics, delivering an actionable customer segmentation and leverages retrospective and forward looking data.
 
       
Marketing planning   Marketing planning
Marketing planning shapes the types of initiatives and metrics needed to achieve the marketing objectives. Detailed campaign planning scopes out channel, content, timelines, resources, costs and procurement of marketing service providers.
     
Marketing execution   Marketing execution
Having conducted a marketing capability review, the execution phase implements the programs and marketing campaigns according to available resources. Real-time reporting ensures campaign effectiveness is tracked and monitored and action taken as required.
     
Post-execution evaluation   Post-execution evaluation
Each marketing initiatives is subjected to simple focused metrics that are timely and accurate and align to the marketing strategy and corporate strategy.

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