Social media: the rewards |
There are a number of key benefits to having an effective social media strategy and presence:
- Sales and lead generation – Viral marketing has demonstrated the power of online communities. There are real opportunities to generate revenue through effective social media campaigns – particularly on the basis of lower costs-to-execute.
- Getting to know your customers – Social media also provides opportunities for more targeted marketing through effective use of segmentation and tracking client relationship lifecycles and insights into customer profiles.
- After sales service – A strong social media presence can deepen customer relationships and some organisations have already achieved significant results through the use of social media by customer service teams.
- Social experience - Social media provides a platform by which organisations can transform their products into long-term relationships with their customers, through interactive and customised experiences. For example, using social media to warn drivers when their vehicle needs servicing, or an app which can interact with vending machines, enabling the vendor to offer loyalty rewards and other personalised services.
- Asking for help – Social media gives organisations the ability to not only gather real-time feedback on products and services, but also to “crowd source” ideas for new products or service development.
- Finding talent and fostering loyalty – Many firms are already taking advantage of social media to reduce recruitment costs and build long-term relationships with alumni.
- Changing your culture – Social media is not just about image; it can improve the way your organisation works.
The risks |
New ways of working |
Is your organisation ready? |
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Social media - is your organisation ready?
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