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Our core propositions

Driving value through effective marketing

We have five core propositions spanning the value chain:

Customer and consumer insight   Customer and consumer insight
Understanding customers - who they are, how they behave, and why - has always held a place of critical importance to all organisations. However, as organisations mature, it can become increasingly difficult to manage and leverage data driven insights across commercial activities.
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Online channel effectiveness   Online channel effectiveness
As advertising pounds move online and away from traditional forms of marketing, the complexity of campaigns and the Marketing functions that run them has increased significantly.
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Marketing spend efficiency and effectiveness   Marketing spend efficiency and effectiveness
Given the high proportion of revenues in areas managed by Marketing, Chief Marketing Officers are placed squarely in the crosshairs of the corporate agenda, managing the fine balance between brand and marketing investment and operational efficiency.
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Loyalty and relationship management   Loyalty and relationship management
Customer loyalty is now a commercial priority - An increase in customer loyalty of only 5% can lift lifetime profits per customer by as much as 95%. Organisations are re-evaluating their approach to customer loyalty.
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Brand performance management   Brand performance management
An organisation’s brand is one of its biggest assets. A strong brand permeates everything an organisation does and creates a consistent experience for the customer. However, despite widespread recognition of the power of brand, organisations are notoriously bad at managing it.
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