No matter the industry in which an organisation operates, or the size of the firm, there is one commonality that holds true across all businesses - the customer is the driving force behind every single one. Whether you sell products or services, high value or low value, or sell business to business (B2B) or business to consumer (B2C), an organisation is dependent on customers to function. However, retaining and growing customers is becoming increasingly difficult.
Deloitte’s Customer practice is unique in many ways. We have matured considerably over the last five years and continue to have the largest capability in the UK, recruiting top talent from a variety of different backgrounds. It is our people who differentiate us from our competitors: we encourage our practitioners to build deep industry-specific expertise alongside professional academic qualifications.
"Whilst our team members all have specialist skills, every one of them also understands that the customer’s experience cuts across internal organisational boundaries such as marketing, sales and service. Our strength as a team lies in our ability to deliver together for the benefit of the customer.”
We are the only team in the UK to co-locate and combine individuals with capabilities spanning strategic, operational and technological issues. Through the ability of our people, we are able to transcend that all-important divide between thinking and doing.
|Warc Trends Toolkit 2014
Deloitte has teamed up with Warc to share our view on the top marketing trends for 2014, based on analysis of case studies, industry research and Deloitte's client experiences.
Innovation and insight is at the heart of our customer practice. We work to identify trends and share these with you via our articles and research.
|Customer Case Studies
We are proud of the impact our people have had on our client's organisations. Examples of this work are available on our case studies page.