The customer connection: Are you thinking Social? |
/uk-con-customer-connection.jpg)
- February 2012
- 2.48 MB
The customer connection: Are you thinking Social?- Area: Customer
Background
Deloitte’s Customer practice is unique in many ways. We have matured considerably over the last five years and continue to have the largest capability in the UK, recruiting top talent from a variety of different backgrounds. It is our people who differentiate us from our competitors: we encourage our practitioners to build deep industry-specific expertise alongside professional academic qualifications. We are the only team in the UK to co-locate and combine individuals with capabilities spanning strategic, operational and technological issues. Through the ability of our people, we are able to transcend that all-important divide between thinking and doing.
Whilst the customer has always been king, never before have customers wielded so much power. Organisations today operate in increasingly competitive and international marketplaces, where technology has given both customers and competing suppliers more choice and more access to each other than ever before, and has transformed the way in which customers purchase and consumer products. As competition makes new customers harder to find and existing customers harder to keep and satisfy, organisations need a more targeted and continual focus on managing and developing their customer relationships.
