Marketing Confidence Monitor: Wave 2
Understanding marketer’s attitudes and sentiments
The Marketing Confidence Monitor: Wave 2 is a project of The Chartered Institute of Marketing, supported by Deloitte and Forbes. This quarterly benchmark of marketing sentiment is based on industry-weighted responses across four key issues: Financial and Growth Targets, Marketing Investment, Career Prospects and Economic Growth and Performance. The aim is to provide regular insight into the confidence of those charged with fuelling company growth.
- Cross-sector perspectives, spanning both B2B, B2C and non-profit/public sector
- All company sizes from independent consultants and SMEs to blue-chip corporates
- All management levels, from early-career junior marketers to CMOs and other top executives.
Marketing Confidence Monitor: Wave 2 (PDF, 3.23 KB)