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Marketing Confidence Monitor: Wave 2

Understanding marketer’s attitudes and sentiments

Marketing Confidence Monitor: Wave 2

Background

The Marketing Confidence Monitor: Wave 2 is a project of The Chartered Institute of Marketing, supported by Deloitte and Forbes. This quarterly benchmark of marketing sentiment is based on industry-weighted responses across four key issues: Financial and Growth Targets, Marketing Investment, Career Prospects and Economic Growth and Performance. The aim is to provide regular insight into the confidence of those charged with fuelling company growth.

The approach

  • Cross-sector perspectives, spanning both B2B, B2C and non-profit/public sector
  • All company sizes from independent consultants and SMEs to blue-chip corporates
  • All management levels, from early-career junior marketers to CMOs and other top executives.

The results


Leaders' views

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Download Marketing Confidence Monitor: Wave 2 (PDF, 3.23 KB)

The Chartered Institute of Marketing

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