This site uses cookies to provide you with a more responsive and personalised service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print page

Next best action

Driving customer value through a rich and relevant multichannel experience in financial services

Next best action - Driving customer value through a rich and relevant multichannel experience in financial services

Background

Financial services organisations are starting to overcome the traditional product silos to become more customer centric. Banks in particular have recognised the need to deepen customer relationships and grow the profitability of their existing customer base.

Key findings

This point of view demonstrates how the use of analytics is helping organisations to understand customers’ changing needs and manage conversations with customers consistently across channels. By balancing the needs of the customer and the needs of the bank, real time decisioning allows banks to identify the most relevant next best action in each interaction with a customer to improve customer experience and drive growth.

Download

Download Next best action - Driving customer value through a rich and relevant multichannel experience in financial services (PDF)

Share this page

Email this Send to LinkedIn Send to Facebook Tweet this More sharing options
Follow:

Get in touch

More on Deloitte