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Business transformation through supply chain improvement

Ringing the changes


Business transformation

The Caribbean is a leading revenue and profit generator for Cable & Wireless (C&W) Worldwide. In 2004, C&W needed to move fast to protect market share against aggressive new competition from mobile specialist Digicel and US giant AT&T.

C&W’s supply chain was already struggling to keep up with local demand for the latest handsets, causing users to switch to competitor products. Fixing the Caribbean supply chain for mobile phone handsets therefore became critical to protecting the C&W bottom line. To resolve the problem, C&W implemented 4Mobile, the world’s first fourth party logistics supply chain in the region.

As a result, phone availability increased from 55 to 98%, monthly handset shipments increased by 27%, the lead time for mobile handsets reduced from eight weeks to six days and churn dropped by 24%. C&W recognised its supply chain issues presented an opportunity to transform its business. It was key to beating brutal competition and essential to generating airtime and protecting revenues. But timing was critical. Any initiative had to be implemented before the all-important Christmas sales period.

For further information, download our case study  Business transformation through supply chain improvement. (PDF, 106KB)

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