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Crunch time for marketing

Is Marketing Resource Management the key?


Crunch time for marketing

Traditionally, marketing is one of the first functions to suffer from budget pressures in the midst of a recession.  However, a recent Deloitte survey shows that more than 80% of CEOs pin their hopes on marketing as the key driver of organisational growth.  So, how can marketers maximise – and prove – their value to senior management in today’s turbulent market.

Marketing Resource Management technology has in the past been seen as an overly complex campaign tactic and a deviation from marketers’ core job functions.  However, Deloitte’s marketing specialists advocate a simple and effective approach to MRM which, when properly implemented, can increase marketing effectiveness and efficiency, reduce costs and justify the marketing budget through much needed visibility to the board.

To discover how MRM might be the key to strengthening your marketing function, download our new publication “ Crunch time for marketing”. (PDF, 356 KB)

Related information
Marketing in 3D 
Leadership for growth 

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