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Our experience

Case study - using a simulation as part of strategy and plan development

The team designed a simulation to examine the UK and US biotech industry and discover whether market failure in mid stage investment was forcing UK biotech start-ups to exit before achieving their full value.

Teams of CEOs from the UK and US were challenged with developing a $1bn market capitalisation company. Over 80 participants representing key stakeholders were involved in this complex simulation. Crucially, the event identified key differences between the UK and US that would have remained hidden or disputed if they had not been experienced in live action before an audience. Follow the links below for further detail;

Other examples of our experience

Market strategy
The Deloitte Resilience and Testing team has operated simulations to explore a range of high consequence strategies in a live interactive environment. They have tested assumptions and plans for market access, R&D portfolio management, operating faster clinical trials; changes to funding in public health provisions; exploring collaborative projects; assessing distribution channels and ethical issues in relation to scientific research.

Regulatory environment
The team has explored the consequences of failure in a strictly regulated market of critical importance to society and the economy. The team has the ability to test response plans of multiple agents as they react to pressure from regulators, consumers, politicians, investors and the media whilst complying with statutory obligations.

Pandemic contingency planning
Based on a methodology developed to test the response of the NHS, pharmaceutical industries and health supply chain to avian flu, the pandemic contingency planning simulation has been adapted to model a variety of profiles. The simulation has been tailored to the needs of multi-nationals and regional authorities

Business continuity scenarios
These simulations can be tailored to reflect individual client circumstances. Participants experience the stress of crisis management and response under realistic conditions. The simulation looks beyond immediate response and pays special attention to the after shocks and resulting consequences that challenge long term recovery.

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