Nearly 4.6 million UK consumers have had their personal details stolen to buy goods or services online, according to the latest Deloitte Consumer Review: A more secure consumer?
|Watch Chris Gaines, Consumer Business Cyber Security Partner, detail the survey findings and explain how consumer businesses can capitalise on cyber security to protect and increase their online revenue.|
Consumers are doing more and more business online expanding their digital footprint. Consumer awareness of cyber crime is at an all-time high, fuelled by first-hand experience and media coverage of recent high profile security breaches, in addition to Government regulation such as the EU ‘cookie law’.
Our research found that approximately two-thirds of consumers (65%) claimed to have received ‘phishing’ emails and one in three said they had been a victim of ‘cybersquatting’. With so many people having fallen victim to cyber crime, less than half of the respondents trusted companies to tell the truth about the quality of their data security procedures.
Cyber attacks are now targeting consumer data, the information companies hold about their customers is a highly-valuable asset. In this new digital world, consumers will turn to trusted brands who they know will protect this data.
There is an opportunity for companies to gain a competitive advantage if they can show customers their information will be safe. Customers expect businesses to protect their personal information and are ready to shop elsewhere if these expectations are not met.