James Alexander, Partner in Deloitte’s Security practice, highlights concerns around customer data as part of our State of the Media Democracy Survey 2012. Against the backdrop of proposed regulatory changes in customer data privacy and anti piracy measures, James discusses how UK consumers today perceive increased risks to their personal data and how consumers are increasingly taking measures to protect their personal data, either explicitly or within social websites.
This year’s State of the Media Democracy Survey provides a ‘reality check’ on how UK consumers, across the generations, interact with media, entertainment, advertising and information and what their preferences might be in the future.
This is the sixth annual edition of research commissioned by Deloitte’s Media & Entertainment practice. In December 2011, an independent research firm surveyed over 16,700 consumers in eight countries. This report focuses on findings from the 2,200 respondents in the United Kingdom.