The evolution of social businessJoin our survey in conjunction with MIT Sloan Management Review |
In our initial research study, we discovered that over half (52%) of respondents believe that social business is important or somewhat important to their business, and this was forecast to increase to over eighty per cent in the next three years.
There was a strong view from respondents that enthusiasm, leadership and a clear vision are needed for the effective adoption of social business. Our survey pointed to marketing and innovation as specific areas for capturing value, while our interviews suggested that operations and leadership stand to benefit as well. We also learned that there is a great deal of uncertainty around issues surrounding measurement and that very little measuring of "social" is taking place.
This year we are extending the scope of our study to deliver a UK perspective too. Our second report will explore our previous findings, as well as expand into new related areas including: how companies continue to develop and expand their social capabilities; where and how measurement is appropriate as companies move along this trajectory; and uncover examples of cutting edge applications of social business.
To thank you for participating, you will receive the survey results as soon as they're available, and you will be invited to an exclusive webinar in which leading thinkers will interpret the research findings and answer your questions live.
Many thanks.
