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The Deloitte CFO Survey: 2011 Q4 results

Priorities for 2012: Cash and costs

The fourth quarter’s CFO Survey reveals that UK CFOs see a break-up of the euro as the biggest threat to their businesses in 2012. One CFO summed up the wider concern when he wrote that the biggest risk was a “Eurozone collapse sparking a second credit crunch”. UK corporates have been unconvinced by the response of European politicians and policymakers to the crisis. On average our respondents see a high probability, 37%, that one or more member states will leave the single currency in the course of 2012. CFOs believe that a collapse of the euro would have its most severe effects on UK business through financial channels – by causing a new credit crunch and by driving major swings in asset prices and exchange rates.

Against such a backdrop it is no surprise that a recession is, after the euro, the second biggest concern for CFOs in 2012. CFOs are working on the assumption that the UK is likely to fall back into recession. On average they see a 54% chance of the UK suffering a ‘double dip’. Most expect the period of weakness to be prolonged, lasting for more than a year. Financial stress is already affecting big UK corporates: CFOs reported the sharpest decline in credit availability since the third quarter of 2008. Uncertainty is another significant risk. 56% of CFOs rate the level of uncertainty facing their business as being “high” or “very high”. As one respondent put it, “Everyone is waiting for something very bad to happen”.

The CFO Survey illustrates the corrosive effect of uncertainty on corporate spending. 87% of CFOs believe this is a bad time to be taking additional risk onto their balance sheets. Just as happened in late 2008, CFOs are reacting to a tough climate by strengthening their balance sheets. The financial strategies of UK corporates have reversed in the last year. CFOs entered 2011 with a focus on expanding into new markets and increasing capital spending; they enter 2012 with a focus on cutting costs and increasing cash flow. Companies which derive a high proportion of revenues outside the UK are more optimistic and have a more expansionary stance than their UK-focussed counterparts. But those pinning their hopes for growth on a big increase in corporate spending in the UK may be disappointed. On balance CFOs expect corporate hiring, investment and discretionary spending to contract in 2012.

Despite the uncertainties 48% of CFOs think troubled times create new opportunities. One-third see opportunities to acquire undervalued assets; 30% think weaker competition provides a chance to expand market share; 19% believe that a difficult economy gives them a chance to implement overdue changes to their businesses. And some foresee new sources of demand. 12% of CFOs plan to develop new offerings to meet needs created by a difficult macro environment.

The CFO Survey testifies to the risks, but it also maps how CFOs are responding - with a renewed focus on cost control and cash flow and a search for growth opportunities. Perhaps most of all, the survey demonstrates how external risk blunts corporates’ appetite for expansion. By and large big corporates in the UK, the euro area and the US have the firepower to spend. The challenge for policymakers in 2012 is to convince them that it makes business sense to do so.

Download the full report: The Deloitte CFO Survey 2011 Q4 results (1.1 MB, PDF)
Download a PDF with the historical data of all regular questions (113 KB, PDF)

About the Deloitte CFO Survey panel

In the fourth quarter’s CFO survey, 94 CFOs participated, including CFOs of 32 FTSE 100 and 32 FTSE 250 companies. The rest were CFOs of other UK listed companies, large private companies and UK subsidiaries of major companies listed overseas. The combined market value of the 71 UK listed companies surveyed is £440 billion, or approximately 26% of the UK quoted equity market.

For more information on the survey, please contact Ian Stewart, Chief Economist at Deloitte Research or Debapratim De, Assistant Manager, Economics and Markets Research.


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