Beyond challenging markets.
Our point of view
The economic outlook is clearly less severe now than at the start of 2009 – though signals still remain mixed – with actions already taken by many businesses to address the near term.
In our ‘Beyond challenging markets’ paper, we challenge you to commit to the actions required to position optimally for the future, and stress the importance of bold leadership to drive your future ambition.
Our point of view has been informed by analysing the financial performance of winners during past recessions, and the specific actions they took pre and during downturns. We have produced short summaries on ‘Company performance' (PDF, 125 KB) and 'Winning actions' (PDF, 111 KB), which together complement our main Beyond challenging markets paper.