Winning in growth markets
By 2030 India is projected to be the world’s third largest middle consumer market, with an aggregated consumer spend of nearly US$ 13 trillion. This combined with an increase in income levels of the Indian middle classes is driving greater aspirations, the need for world class infrastructure, high quality healthcare, brand leading consumer products and sophisticated public and private services. A significant amount of knowledge and technology intensive capabilities will be required as India seeks to service the level of these aspirations in a sustainable manner given the scale and speed.
- Mature markets such as the UK with strong knowledge economies are well placed to collaborate with local players to service these aspirations;
- However, UK companies are punching below their weight and the UK is only 21st in a ranking of exporters to India;
- To be successful UK companies need to change the way in which they organise themselves for success - our analysis has shown that companies who are most successful in growth markets tend to have a purposeful approach to building and maintaining local ecosystems; and
- The creation of local ecosystems in India also benefits Indian collaborators as they gain better visibility of the UK knowledge champions ad greater access to mature markets.
Vice Chairman, International Markets
+44 20 7007 9205
Lead Partner, India Services Group
+44 7770 581 901
Director, International Markets
+44 20 7303 6473
Head, UK Futures programme
+44 20 7007 3903