The data in your organisation is full of potential. Stored throughout the business, it has a wealth of possibilities.
The leading institutions in your industry recognise that a better understanding of data (particularly as a predictor of the future or an identifier of existing issues) can create new opportunities and makes a significant difference to managing performance.
Analytics is, in our opinion, the natural evolution of business intelligence processes, tools and technologies. While business intelligence focuses on historical analysis, analytics builds upon this set of technologies and techniques to re-focus on the future; helping predict future trends, opportunities and threats.
Deloitte Analytics and industry-leading business analytics software firm SAS have developed SentsCheck, an interactive index providing analysis and insight of online customer sentiment about the retail banking industry. Extracting sentiment from a variety of online sources including media, blogs, forums and Twitter, SentsCheck distils vast quantities of data into identifiable themes, hot topics and consumer behaviours.