The data in your organisation is full of potential. Stored throughout the business, it has a wealth of possibilities.
The leading institutions in your industry recognise that a better understanding of data (particularly as a predictor of the future or an identifier of existing issues) can create new opportunities and makes a significant difference to managing performance.
Analytics is, in our opinion, the natural evolution of business intelligence processes, tools and technologies. While business intelligence focuses on historical analysis, analytics builds upon this set of technologies and techniques to re-focus on the future; helping predict future trends, opportunities and threats.
|Data Nation 2013 considers Great Britain's attitudes to data collection and use by private and public sector organisations. Our research reveals that people are not confident in the way that companies collect, use, handle and share data, and more should be done to educate internet users on what's happening with their data and why.
View our latest Data Nation report