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Data Nation 2013

Appendix

Unless otherwise noted, the survey results are based on a sample of 2,006 teenagers and adults aged 15+ representative of the British population. The survey was conducted by Ipsos MORI on Deloitte UK's behalf, using face-to-face interviews during 22 March – 15 April 2013.

Data Nation 2013

Data Nation 2013

Data Nation 2013

Data Nation 2013

Data Nation 2013

Data Nation 2013

Data Nation 2013

Data Nation 2013

Data Nation 2013

Chapters

  • Awareness falls
    The current state of our data nation.
  • Mind the generation gap
    Dissonance between data creation and data use.
  • More is better
    Acceptance increases with the right context.
  • Regulation, responsibility
    and reform
    Lessons from the cookie law.
  • The outlook
    Transparency and growth in the future of data nation.
  • Appendix
    Full survey questions and results.

Further information

Read the full report   Read the full report
View the executive summary and download the full report.
     

Key contacts

  • Harvey Lewis
    Analytics Research Director
    Deloitte Insight
    +44 (0)20 7303 6805
  • Peter Gooch
    Director and Privacy
    Practice Leader
    Audit Advisory Services
    +44 (0)20 7303 0972

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