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Using Analytics to outsmart competitors

Crunchy questions for sticky issues

Using Analytics to outsmart competitors


Many business leaders already know the inherent value of analytics insights for improving operations and driving smarter decisions. But amid all that potential, companies continue struggling to build truly fact-based cultures. There is a lot of talk, but what is really happening with the analytics currently performed?

You’ll find pockets of analytics innovation within some functions, but what you will tend to see is an army of spreadsheets marching towards the edge of information overload.

Why is that? The benefits of analytics seem clear, and many executives can rattle off a list of potential gains. Cost isn’t the issue. The best analytics investments are self-funding. And there’s no lack of affordable technology.

The organisations that put analytics at the heart of their operations have the potential to create significant value. Those that master the use of analytics to become truly predictive will stay one step ahead and become the market leaders.

Use this book to help tackle the crunchy questions to your tough ‘sticky’ issues and lay the ground work for action.


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