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Data Nation 2012

Our lives in data

Data Nation 2012


Welcome to the second in a series of research reports and white papers from Deloitte Analytics on the topic of ‘Competing on Insight’.

Data Nation 2012: Our lives in data” examines the UK public’s attitudes towards the collection and exploitation of their data by organisations in both the public and private sectors. Although the public is worried about the security and privacy of personal data, our research finds that people are also struggling to understand what data is collected and how it is used, and they are concerned about the lack of transparency from some organisations.

Key findings

The report, the first in a series of annual surveys carried out in conjunction with Ipsos MORI, concludes that there is a real opportunity for organisations to engage with their customers in a new way. The evidence suggests that people are more likely to turn to those companies and public sector bodies that are open about data use, and clear about the associated benefits and risks to both the individual and the organisation.

Using the report, organisations can understand how public perceptions are likely to drive strategies for data and analytics and enable competitive advantage.


If you would like to discuss the topic of open data further, please contact Richard Hammell or Harvey Lewis


Download Data Nation 2012: Our lives in data

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