Media Predictions 2007
Issues covered in our Media Predictions publication include:
Making digital user-generated content useful
Opportunistic media companies may reap the benefit from user-generated content.
Profiting from participation in television
Effective use of participation may have a significant impact on audiences, loyalty and revenues.
Cracking China’s media sector
Media companies with precision, patience and understanding could prosper in China.
Paper, pixels and profits
Attaining the right balance between releasing content as paper or pixels could lead to a profitable coexistence.
The digital tail comes in many shapes and forms
The long tail may get longer but the thick, short start of it may be most productive.
Analog apples and digital oranges
Balanced and directly comparable statistics of traditional and new media are essential to providing a clear comparison of the strength of each.
Media’s never-ending chase for value
Media companies need to second guess where the public’s readiness to pay for content is going to lie.
15 megabytes of fame; one gigabyte of privacy
Social network’s commercial opportunity may be more around offering paid-for privacy than free fame.
Video-on-demand may leave you waiting
Video-on-demand may not be ripe for exploitation as typical broadband speeds mean walking to the video store may still be a quicker way of watching a blockbuster.
The real world value of virtual world transactions will continue to rise, but remain relatively minor.
For more information, download the Media Predictions 2007 (PDF, 589 KB)
Related press release
Deloitte analyses top trends for the media industry for 2007