This year TV: Why? endeavours to answer the questions about television we have been asked most often over the past year. Some questions are driven by the emergence of technologies which are shaping the viewing experience. Some are driven by changing behaviour, such as understanding why we watch so much television. We also look at one of the major sources of funding for television – advertising – and why it has been so resilient over the last decade.
Here’s a snapshot of some of the findings:
This is the sixth annual report on the current issues impacting the television sector. Deloitte has produced this report as part of its continuing support for the MediaGuardian Edinburgh International Television Festival (MGEITF). The in-depth research was based on interviews with senior industry executives and a detailed online survey of 4,000 respondents in the United Kingdom, undertaken by GfK in June 2012.
This year, MGEITF, Deloitte and industry experts have come together to discuss the current issues impacting the UK television sector, including connected TV, the rise of the second screen and why we watch so much TV.
Why a trillion TV ads matter
Published: 23 August 2012
The rise and rise of ‘second screening’
Published: 21 August 2012
Director, TMT research