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Perspectives on the UK television sector 2012

TV: Why?

Perspectives on the UK television sector 2012This year TV: Why? endeavours to answer the questions about television we have been asked most often over the past year.  Some questions are driven by the emergence of technologies which are shaping the viewing experience. Some are driven by changing behaviour, such as understanding why we watch so much television. We also look at one of the major sources of funding for television – advertising – and why it has been so resilient over the last decade.

Here’s a snapshot of some of the findings:

  • Six billion hours: the time the UK devotes to watching television in an average month
  • 75% of 16-18 year olds believe that they often learn something new from watching programmes on TV
  • Up to 70% of homes have at least one way of connecting their TVs, but just 16% use their TV to watch catch up on a regular basis
  • 84% of the UK prefer TV based advertising campaigns with no other medium polling more than 2%.
  • Nearly a trillion ads: that’s what UK viewers are forecast to watch in 2012.

Perspectives on the UK television sector 2012

About the survey

This is the sixth annual report on the current issues impacting the television sector. Deloitte has produced this report as part of its continuing support for the MediaGuardian Edinburgh International Television Festival (MGEITF). The in-depth research was based on interviews with senior industry executives and a detailed online survey of 4,000 respondents in the United Kingdom, undertaken by GfK in June 2012.

This year, MGEITF, Deloitte and industry experts have come together to discuss the current issues impacting the UK television sector, including connected TV, the rise of the second screen and why we watch so much TV.

Previous reports

On TV: perspectives on television in words and numbers 2011   On TV: perspectives on television in words and numbers 2010   Official Guide to the Edinburgh International TV Festival 2009   Perspectives on the UK television sector 2008   Perspectives on the UK television sector 2007  
                   

 

Download the report

Download Perspectives on the UK television sector 2012

Press releases

Why a trillion TV ads matter
Published: 23 August 2012

The rise and rise of ‘second screening’  
Published: 21 August 2012

Key contacts

James Bates
James Bates
Partner, Audit
   
Paul Lee Paul Lee
Director, TMT research

Related links

New Technology and TV report for IBC
MGEITF
Technology, Media & Telecommunications
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