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Media Consumer survey 2013

Love in a cold climate

2012 was a defining media year. Whether it was millions cheering on their heroes on TV, online and in the streets, football fans gripped by a last minute twist in the twentieth Premier League Championship, previously unheard-of authors breaking records for book sales, or chilling propaganda distributed on social networks, media reached into our lives more intensely than ever before.

This year’s Media Consumer survey provides a ‘reality check’ on how UK consumers, across the generations, interact with media and what their preferences might be in the future.

Hover over the graphics (where the cursor turns to a hand) to see some comparison stats, and download your favourite chapters from the report.

Our survey shows that 65% of respondents have access to a smartphone and a third have a tablet in their household. This suggests that consumption of media is set to grow further. It seems that despite the frosty economic climate, UK consumers still seem besotted by high quality professionally-produced media and the devices on which they consume it.

To reflect the breadth of consumption habits that exist in today’s market, we have chosen to first focus on how UK consumers regard the drivers of change in the market – the digital media and device economies – and then look at their effects on four media markets: TV, news and magazines, books and video gaming.

Read the Media Consumer Survey 2013


About the survey

This is the seventh annual edition of research commissioned by Deloitte’s Media & Entertainment practice.

Focusing on four generations of respondents, the survey provides a ’reality check’ on how consumers between the ages of 14 and 75 are interacting with media, entertainment, and information, and what their preferences might be in the future. The survey was carried out by an independent research firm during December 2012, using an online methodology with 2,085 consumers in the UK and over 16,000 worldwide.

For more information please feel free to contact us, UK TMT Industry group


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Key contacts 

Ed SheddEd Shedd
Managing Partner, Global Media & Entertainment Practice

Mark Lee AmiesMark Lee-Amies
Sponsoring Partner, 
UK Media Consumer
Partner, Audit

Matthew GuestMatthew Guest
Author, UK Media Consumer
Director, Consulting

Useful links

TMT Predictions 2014
Media Democracy 2012



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