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Measuring Facebook’s economic impact in Europe

January 2012

Measuring Facebook’s economic impact in Europe


Deloitte’s Economic Consulting practice in the UK is pleased to present a new report produced on behalf of Facebook.

Facebook embodies a new generation of social media organisations who have significant global impact and create economic value through enabling ecosystems. The report examines Facebook’s economic impact through narrow effects, caused by its day-to-day activities within Europe, and broad effects, accruing to third parties as a result of the Facebook ecosystem.

The report provides a central estimate of €15.3 billion economic impact enabled by the activities of Facebook  in the EU27*which  supports 232,000 jobs.

The report breaks down Facebook’s economic impact across Europe including France, UK, Germany, Spain, Italy and Ireland.


Download Explore how we define and measure the economic impact of Facebook in our full report 

Download Download the Executive Summary of the report 

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