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Deloitte's State of the Media Democracy Survey

It's time to rethink what you know


State of the Media Democracy Survey

Do you know the top 10 media consumption habits that will affect companies in 2009?

You may want to rethink what you know. Deloitte’s State of the Media Democracy Survey provides insight into the media consumption and creation habits of consumers across generations in the United Kingdom and abroad.

What are the generational experiences with, and preferences for, traditional and emerging media devices and platforms?

  • How are consumers using and adopting mobile devices, social networking and interactive gaming?
  • What do consumers really think of interactive advertising?
    What is the economic impact of a global downturn — what is recession-proof and what is recession-prone?
  • What can we predict consumers will demand in the future?
    Where are the opportunities to make money?

Download Deloitte’s State of the Media Democracy Survey highlights (PDF, 211 KB).  The answers may surprise you.

Be in the know

Deloitte is meeting with clients to share insights from the survey and to strategize on how we can help their businesses. If you are interested in reviewing survey data with a member of our team, please contact us.

About the Survey
Deloitte's multi-national third edition of the State of the Media Democracy Survey provides a “reality check” on how consumers between the ages of 14 and 75 are interacting with media, entertainment and information – and what their preferences might be in the future.
Commissioned by Deloitte’s Media practice, this edition is the first to focus on consumers across five international markets: Brazil, Germany, Japan, the United Kingdom and the United States. Fielded by an independent research firm from September 17 through October 30, 2008, the survey continues to explore the differences among four distinct generations.
Results from the survey offer keen insights into a global age in which everybody contributes – not just traditional media companies. Empowered by new technologies, consumers now "vote“ through their actions for new types of content, access devices, distribution platforms, advertising models, and pricing schemes.

Related links:
"Loves me, loves me not" - Perspectives on the UK television sector 
Deloitte's predictions for the key trends in Media 2009
The markets get anti-social with social networks
Television rediscovers its self-belief 
Deloitte Digital Index
Media Democracy in the press

Related services:
Technology Integration 

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