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Deloitte comments on the success of the 3D film, ‘Up’ at Cannes |
Paul Lee from Deloitte commenting on the success of the 3D film, 'Up' at Cannes said:
"We expect that 2009 is the year in which the 3D movie may have its first billion dollar year at the box office - and Up is likely to be one of the movies contributing to that landmark total. A growing number of movie studios, in addition to Disney/ Pixar, are likely to create all future outputs in 3D. Some of the world’s leading directors, including James Cameron, Jeffrey Katzenberg and George Lucas are planning to premiere their first 3D movie.
"As Up shows, 3D technology is now being used in a growing range of genres: it will no longer focus on horror and space travel. The number of post-production facilities that are 3D-ready is likely to increase. A new industry dedicated to the creation of durable 3D-glasses might even emerge.
"As 3D grows in popularity at the cinema, interest in the technology from the television sector will grow. A growing number of 3D television sets are likely to become available, adding to a small but growing installed base. A growing number of DVDs offering 3D movies may also become available, although domestic television sets capable of displaying these are likely to be few and far between.
"The cinema is likely to face some of the toughest trading conditions in years in 2009. To keep the box office busy, the cinema may need a new reason to convince consumers to spend their hard-earned income with them. 3D may well be that difference.
"The momentum behind 3D may force the industry to decide whether to continue backing development of super high definition. Lack of liquidity, combined with a general air of risk aversion, may make it far harder to back both development paths, at least in the short term.
"Super high definition offers a greater degree of reality, with resolution of up to 8,000 lines, that is, 64 times the detail of the current best quality of televisions and 16 times the detail of the best cinema screens. Prototypes of televisions and broadcast systems providing 8,000 line resolution and 22 channel sound were already being demonstrated in 2008.
"The industry may have to decide if 3D or higher resolution is likely to have the bigger impact on the consumer.
"The manufacturers developing 3D technology should also look at other applications, aside from entertainment that could benefit from an added dimension. Medicine, teaching and peer-to-peer communications are all possible candidates."
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