Advertising on television, still the nation’s favourite format
Sneak preview from ON TV: perspectives on television in words and numbers, official thought leadership for the 2010 Edinburgh TV festival.
Deloitte’s report on the television sector is based on one-to-one interviews with industry executives and a survey of the UK public designed by Deloitte and conducted by YouGov between 9th and 12th July 2010.
When asked about their most favoured video advertising format, respondents in this year’s survey voted for the standard 30 second commercial.
Online video formats were particularly poorly rated – only 3 percent of respondents were most likely to pay attention to a pre-roll advert (shown just before the programme or clip played). Less than 1 percent of respondents cited a video advert shown on a mobile phone, or an advert played in the middle of an online video as the format they were most likely to pay attention to.
The standard 30 second television advert is the most favoured video format across all four screens
Find out more about the status of television advertising in ON TV: perspectives on television in words and numbers, released 27 August 2010.