ON TV: in the pressCoverage of ON TV: perspectives on television in words and numbers |
Visit www.deloitte.co.uk/tmt/television to download this report
Online advertising still doesn't pack a fraction of print's punch
Observer, 5 Sept 2010
Pre-recorded TV viewers cut out ads
Marketing Week, 5 Sept 2010
UK viewers back "annoying" product placement
WARC, 31 Aug 2010
Brits favour product ads if they get cheaper TV content product placement
Independent, 30 August 2010
Faster broadband would not drive online TV take-up, study shows
Broadbandchoice, 30 August 2010
Social media impact on 2010 election was limited, report says
Telegraph, 28 August 2010
Online video market is 'exploding'
BCS, 27 August 2010
Deloitte: broadcasters not engaging with social media
Broadcast, 26 August 2010
Social media threatens TV ad revenue
Marketing Week, 26 August 2010
Analyst Speak: Offline ad formats have more impact on young people than online ads, Editorial comment and an Analyst Speak column
New Media Age, 26 August 2010
Online was never a rival to TV so let's get them united
New Media Age, 26 August 2010
UK consumers 'unlikely to buy 3D TV'
Telegraph, 26 August 2010
3D TV faces just 2 per cent uptake from British public
T3, 26 August 2010
UK is not taken with 3D TVs
The Inquirer, 26 August 2010
Survey: Only 2% of UK considering 3DTV purchase
GamesIndustryBiz, 26 August 2010
Internet-enabled TV wins the youth vote
Broadcast, 25 August 2010
Thompson and Hunt provide a rich brew
Mediatel, 25 August 2010
TV ads more 'effective than online', says poll
BBC Breakfast , 24 August 2010
TV finding it hard to attract Facebook friends
Broadband TV news, 24 August 2010
Only 13% watch TV ads
Broadcast, 24 August 2010
Online video ads fall short in viewer engagement
Campaign, 24 August 2010
TV advertising skipped by 86% of viewers
Guardian, 24 August 2010
Pre-recorded TV viewers cut out ads
Marketing Week, 24 August 2010
TV will have to compete with social media
WARC, 24 August 2010
Survey finds 86% of telly addicts fast forward ads
The Drum, 24 August 2010
Future of Newspaper Advertising Brighter, says Industry Chief
All Media Scotland, 24 August 2010
Deloitte: TV and social media synergies limited
Marketing Week, 23 August 2010
TV and social media synergies limited to the young, says Deloitte
New Media Age , 23 August 2010
Also covered in: BBC Radio Five Live, BBC Radio Scotland, Scotland Live, BBC 3 Counties Radio, BBC Radio Essex, BBC Radio Northamptonshire, BBC Radio Suffolk, BBC Radio Humberside, and BBC Radio York.
