Deloitte comments on the digital switchover
24 October 2012
Paul Lee, director of technology, media and telecommunications research at Deloitte said:
“The completion of switchover is a massive achievement. Television broadcast joins fixed and mobile telecommunications as being entirely digital services. Television ranks as one of the most pervasive of digital services, reaching over 96 per cent of all households – greater than the reach of fixed line telephony, mobile telephony or broadband.
“Digitisation of the broadcast signal has enabled a massive growth in the number of channels available, with UK households now enjoying between 50 (Freeview) to 400 (digital pay TV) broadcast channels, collectively broadcasting three million hours per year. Added to this, video-on-demand services, from broadcasters and providers such as Netflix, have expanded the choice available to UK consumers to near infinite levels.
“Despite this explosion of choice, the majority of the UK’s six and a half billion hours per month of TV viewing remains broadcast, of which the vast majority (90%) is linear, and the majority of what’s viewed (73%) has remained on PSB channels.
“The underlying technology underpinning television has changed radically; viewing behaviours, it appears, are slower to change.”
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