Defining digital: The Digital Index |
What digitisation is...
In essence, digitisation is simple: it converts information into a series of binary numbers – ones and zeros. But its impacts are profound. By enabling the transformation of entire swathes of the TMT industry, digitisation has progressively altered the way in which the UK consumer communicates, transacts, is entertained and is informed.
Why digitisation matters
Digitisation’s full impact has yet to be felt. Many digital technologies remain relatively niche. Digitisation’s progress is likely to impact not just companies within the TMT sector but almost all businesses or organisations that interact with the UK consumer.
Why digitisation needs tracking
The pace of digitisation of every TMT product and service varies considerably. Suppliers of digital products and services need to understand adoption levels and how these might evolve in the near term. Companies using digital products and services to reach their customers need to know how digital addressable markets may change.
Explore the Digital Index.
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