The Digital Index methodology |
Our approach to the Digital Index is based on the robust methodology applied to our current portfolio of thought leadership, which includes the Predictions series and Deloitte’s column in the Financial Times.
The Digital Index is based on a combination of public and proprietary industry knowledge, with many hundreds of data points being taken into consideration. Our analysis is based on: conversations with vendors, service providers, regulators, industry analysts, industry bodies, users, and colleagues.
How to use the Deloitte Digital Index
The current version of the Deloitte Digital Index focuses on adoption by consumers, information which should be relevant for a wide range of businesses, both those in the TMT sector, and those using TMT products and services to reach their clients.
The Index can provide a guide on addressable markets, near term growth rates, drivers and barriers.
Future iterations will include other countries’ data and comparative analysis with the UK, and we hope to expand the Digital Index to analyse the adoption of products and services by business.
The 12 indicators
We have chosen four indicators in each of technology, media and telecommunications sectors which we believe provide a representative view of the TMT sector as a whole.
The technology products are: the PC, the Digital Video Recorder, the DVD player and the MP3 player.
The media products and services are: digital television, digital radio, online video and mobile television.
The telecommunications services are: mobile telephony, fixed broadband, mobile Internet and Voice over IP.
We measure either personal or household penetration, depending on how each product or service is typically purchased.
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