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Deloitte comments on Skype’s announcement about a public Wi-Fi network in the UK and Ireland

3 October 2012

Paul Lee, director of technology, media and telecommunications research at Deloitte said:

“What people value from Wi-Fi is faster speeds, better responsiveness, and lower cost. Smartphone and tablet owners are trading off Wi-Fi’s advantages against cellular mobile’s wider coverage. Cellular mobile offers wide access, but in city centres, or other busy areas, people may have only to walk a few minutes to locate a Wi-Fi and often move to where they can find faster connectivity.

“The interplay between LTE and Wi-Fi will be fascinating: 4G’s speed and coverage may attract back to cellular mobile some users that had come to rely on Wi-Fi. Wi-Fi leads the way for UK smartphone owners.”  

Wi-Fi has become the predominant source of data connectivity for smartphone and tablet owners according to a new mobile consumption report, from Deloitte, the business advisory firm. 58% of smartphone users and 93% of tablet owners use Wi-Fi most for data connectivity.

Wi-Fi is used most at home, but half of tablet and smartphone owners also use Wi-Fi hot spots when out and about. Deloitte estimates that there are now several thousand hot spots in London, and thousands of hot spots made available to guests of offices, hotels and other venues. The greater the density of Wi-Fi hot spots, particularly in cities, the lesser the need to use cellular mobile for data – at least until LTE arrives.


About Deloitte
In this press release references to Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms.

Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see for a detailed description of the legal structure of DTTL and its member firms.

The information contained in this press release is correct at the time of going to press.

Member of Deloitte Touche Tohmatsu Limited.

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Deloitte LLP
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