Deloitte comments on the 30th anniversary of the launch of Channel 4
2 November 2012
Deloitte partner Dan Ison, who runs the Media & Entertainment consulting practice, comments on the 30th anniversary of the launch of Channel 4:
“In the same way that the seminal shift from black and white to colour defined the previous era, television has experienced seismic changes over the last 30 years. Limited channel choice has transformed into hundreds of channels, single screen consumption has fragmented to multi screen, broadcast to the mass audience is mixing with unicast to the individual viewer, reliance on the linear television schedule is evolving to allow preference for time-shifted content, and long-form programmes are playing out alongside short-form episodics and clips. We are in the midst of a digital journey - from the way television is conceived and commissioned, through the way it is produced and published, to the way it is commercialised and consumed.
“However, despite the explosion of choice, most of the UK’s six and a half billion hours a month of television content viewing remains broadcast, of which the vast majority (90%) is linear, and the majority of what is viewed (73%) has remained on public service broadcaster channels.
“The digitisation of broadcast signal has enabled a massive growth in the number of channels available, with UK households now enjoying between 50 (Freeview) to 400 (digital pay TV) broadcast channels, collectively broadcasting three million hours a year. Added to this, video-on-demand services from broadcasters, and providers such as Netflix, have expanded the choice available to UK consumers to near infinite levels.
“The result is that television has adapted to ever-changing demographics and moved away from serving only mass audiences to serving niche groups in a way that it has never done in the past.”
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