Taste of the nation: The future trends for the going out market
Today’s consumers have never before had so much choice in the places where they can eat and drink out. Over the past 30 years, we have seen the birth of the 24 hour eating and drinking out culture, and with that we have seen the development of a more knowledgeable and increasingly market-savvy UK consumer. More recently, although some of our pub and restaurant brands are enjoying growth, the financial outlook for British consumers and their future spending on going out is very uncertain.
Together with the BDRC Continental, we at Deloitte have launched a new consumer going out survey, The Taste of the Nation, which explores the trends that we believe will shape the future for the industry.
- Currently, the UK consumer goes out for food and drink on average 198 times per year, and expects to increase this to 201 times a year in the next six months;
- Generation Y (aged 18-34) who are already by far the most engaged, plan to go out even more, anticipating a 5.1% rise in occasions over the next six months;
- It is perhaps no surprise that the South East is the place to be. Consumers here plan to increase their going out occasions by 5.8% in the next six months.