This site uses cookies to provide you with a more responsive and personalised service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Print page

Rugby Union

Rugby Union has experienced rapid growth since the sport went fully professional in 1995, with global revenues quadrupling over the following ten years. Within this rapidly evolving environment stakeholders face numerous challenges in meeting the increased interest, profile, and participation in the sport.

The Sports Business Group has substantial experience in advising a range of stakeholders within Rugby Union, including governing bodies, National Unions, Clubs, and broadcast and commercial partners.

An experienced team, with strong knowledge of the industry, means that the Sports Business Group is ideally placed to provide a tailored approach and solutions to support the game’s key stakeholders adapt to the challenges of a relatively young but rapidly expanding professional sport.

Research and insight

  • Potential economic impact of the Rugby World Cup on a Host Nation
    Commissioned by Rugby World Cup Limited (RWCL), this report assesses the potential economic impact of the Rugby World Cup on a Host Nation.

Our services

Our services include:

  • Business Planning
    A fully integrated business plan is a key document for any sports organisation as it helps to articulate the overall strategy, key objectives and the resulting financial forecasts.
  • Sports Venue Development
    Deloitte offers an outstanding multi-disciplinary team of experienced professionals who combine vast experience of the sports venue market, hospitality and leisure sector expertise, corporate finance expertise and a track record of fundraising for clients.
  • Sports Governance
    We have deep experience of the specificity of sport and the practical development and application of rules across a variety of different sports.

Our clients

Our Rugby Union clients include:

  • International Rugby Board (IRB)
  • Rugby Football Union (RFU)
  • Irish Rugby Football Union (IRFU)
  • Leicester Tigers
  • Carmarthenshire County Council (Llanelli Rugby Football Club Stadium Redevelopment).


Useful links

  • Meet the team
  • In the press
  • Research and publications
  • Case studies
  • Submit a request for proposal
  • Contact us

Case studies

IRB Integrated Season Feasibility Study, RFU - fit for rugby report, Twickenham south stand redevelopment and stadium redevelopment for a Premiership rugby club.



“The Sports Business Group at Deloitte has provided invaluable support to the IRB and Rugby Union in general. The Group's understanding of the financial and commercial structure of top-tier Rugby Union is unparalleled"

Mike Miller, Chief Executive, International Rugby Board



  • Deloitte report reveals benefits of hosting Rugby World Cup
    Potential to generate over £2 billion in economic impact for the host country

Share this page

Email this Send to LinkedIn Send to Facebook Tweet this More sharing options

Get in touch

More on Deloitte