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Motorsport offers a unique combination of technology, sport and glamour. Formula 1, the pinnacle of the sport, boasts the world’s highest revenue generating annual sporting events, with the 17 Grands Prix in 2009 generating average revenue of almost $250 million (including central revenues and F1 team investment) – illustrating its global reach and financial muscle. However, motorsport is not just about Formula 1 - MotoGP, World Rally, Superbikes, Speedway, NASCAR and other series show the breadth and popularity of the sport.

We have a wealth of experience of advising a range of stakeholders within motor sports, including competition organisers, investors and teams drawn from Formula 1, MotoGP and other motor sport series.

Our expertise, coupled with our understanding of the motorsports industry, mean that the Sports Business Group is ideally placed to help the sport’s key stakeholders respond to the challenges of an extremely complex and diverse industry.

Research and insight

  • Abu Dhabi GP gives Gulf the chance to shine as a top tier sports venue
    Abu Dhabi has hosted its first Formula 1 race and in the process the Middle East will help cement its position as a global sporting destination.

Our services

  • Due diligence
    We will assist you to achieve the best value from a transaction.
  • Business Planning
    A fully integrated business plan is a key document for any sports organisation as it helps to articulate the overall strategy, key objectives and the resulting financial forecasts.
  • Economic Impact
    We have a track record of delivering high quality, independent economic impact studies in respect of sports, sports clubs and sporting events.

Our clients

Our motorsport clients include:

  • Bridgepoint (re Dorna Sports, owners of MotoGP)
  • Ginetta
  • International Management Group in respect of the acquisition of BSI Speedway
  • Two current Formula 1 teams

Useful links

  • Meet the team
  • In the press
  • Research and publications
  • Case studies
  • Submit a request for proposal
  • Contact us

Case studies

Bridgepoint – acquisition of Dorna Sports.



“The due diligence report was high quality despite being prepared in a very tight timeframe. The Deloitte team had a good understanding of the unique position of the business and the opportunities it has available to it in the future.”

John Davison, Bridgepoint Capital


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