Deloitte Football Money League 2012
|2011 revenue||2010 revenue||2010 position|
|€251.1m (£226.8m)||€274.1m (£224.4m)||5|
Arsenal narrowly remain in fifth place in this year’s Money League after recording revenues of £226.8m (€251.1m) for 2010/11, which are in sterling terms, a £2.4m increase on the £224.4m earned in 2009/10.
Whilst football related revenues remained stable, Arsenal generated a further £30m (€33m) in property development revenue, despite a sharp though anticipated decrease, from the £157m reported in 2009/10. Our analysis focuses on football related revenue only. Although the Gunners reached the League Cup final, this was their sixth consecutive season without winning a major trophy or finishing in the top two of the Premier League.
Arsenal continue to benefit from excellent facilities and full capacity attendances at the Emirates Stadium, with a league match average of 60,025 in 2010/11. However, there were two fewer Champions League fixtures in 2010/11 and, as a result, a small reduction of £0.8m (1%) in matchday revenue from £93.9m to £93.1m (€103.2m). Nonetheless, this still represents the fourth highest amount from this source of all Money League clubs and Arsenal are the only club in the top 20 who accumulated more revenue from matchday than any other source.
Broadcast revenue only increased slightly from £86.5m to £87.4m (€96.7m) in 2010/11 due in part to Arsenal’s UEFA distributions reducing from €33.8m to €30m (£27.1m), as a result of only reaching the last 16 of the Champions League, compared to the quarter-finals the previous season. However, this was wholly offset however by an increase in Premier League distributions and for English clubs, a more beneficial exchange rate from the UEFA distributions.
In contrast to their strength in matchday revenue, commercial revenue only accounted for 20% of Arsenal’s total football related revenue. In absolute terms this is over £57m behind the leading English club, Manchester United. The club is bound to its long term (£90m) agreement with Emirates, which runs until 2020/21 for stadium naming rights and 2013/14 for shirt sponsor. Given the financial values of the shirt sponsor deals agreed by some of the other top clubs in the Money League, Arsenal will have a significant opportunity to boost commercial revenue when this deal expires.
The club is making headway with commercial revenue, growing from £44m in 2009/10 to £46.3m (€51.2m) in 2010/11. Looking ahead to the 2011/12 season, the club have agreed new partnership deals with Indesit, Betsson, Thomas Cook and Carlsberg, as well as a three-year renewal with Citroën, which should all contribute to an increase in commercial revenue in the next edition of Money League.
Arsenal remain committed to a long term vision of a self-sustainable football club built on solid foundations.
If the Gunners are to retain their position in the top five of the Money League, they will need to close the gap in commercial revenues with Europe’s other top clubs, whilst continuing to qualify for the Champions League.
|The Deloitte Football Money League 2012 top 20 clubs|