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6. Arsenal

2012 revenue 2011 revenue 2011 position
€290.3m (£234.9m) €251.1m (£226.8m) 6

Arsenal’s revenue increased to €290.3m (£234.9m) in 2011/12, securing sixth position in this year’s Money League. In sterling terms, this represented an £8.1m (4%) rise on the previous year. 

Arsenal

In their 125th anniversary season the Gunners experienced a similar level of on-pitch performance to the previous season. A late season rally helped the club finish in third position in the Premier League, with broadcast distributions remaining constant at £56.2m. As in 2010/11, the club exited the Champions League at the round of 16 stage, with defeat to AC Milan, as a remarkable comeback fell just short. Arsenal s reduced market pool share resulted in UEFA distributions decreasing slightly to €28.2m. In Sterling terms, broadcast revenue was similar to the previous year at £87.2m (€107.7m).

The quality of facilities at the Emirates Stadium and the club’s enduring support continue to facilitate impressive matchday revenue, the third highest of any Money League club. A capacity average league match attendance of 60,000, coupled with an extra Champions League qualifying match helped the club increase matchday revenue in 2011/12 by £2.1m to £95.2m (€117.7m). Arsenal remain the only club in the top 20 for whom matchday revenue is their largest revenue source.

As identified in previous editions of the Money League, compared with other top ten Money League clubs, Arsenal’s commercial revenue has been relatively low. While new partnerships with Bharti Airtel and Malta Guinness helped increase total commercial revenue by £6.2m (13%) to £52.5m (€64.9m), the club is over £65m behind Manchester United in this area. 

With this in mind, the club has committed to focus on developing commercial revenue and recently extended their partnership with Emirates Airlines. The deal, worth £150m, represents a significant uplift on the previous agreement and will see the Dubai based airline remain the club’s shirt sponsor until the end of the 2018/19 season and retain the stadium naming rights until 2028. The club’s current kit deal with Nike is due for renewal at the end of the 2013/14 season, and in the context of recent kit deals achieved at other Money League clubs, is expected to deliver a further revenue increase.

The 2011/12 season saw Arsenal qualify for the Champions League for the 15th consecutive season. Continued participation in Europe’s top tier clubs competition is a necessity in order to maintain their position towards the top of the Money League, whilst improved on-pitch performance as well as commercial revenue growth is essential if the Gunners are to break into the top five and avoid being overtaken by Manchester City.

Register The Deloitte Football Money League 2013 top 20 clubs

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